Digital Media Executive

1. Developing and delivering marketing plans in order to reach required traffic targets and to reach the required audience
2. Operational management of marketing initiatives and campaigns across the websites
3. Work with other parts of Digital Media to ensure that we get competitive click through rates for keywords.
4. Work to the Head of Product and Marketing to prepare digital marketing plans and budgets for existing and new sites
5. Work with the editorial, commercial, marketing and technical teams to ensure marketing campaigns are fit for purpose
6. Ensure all campaigns are delivered on time and on budget
7. Ensure data and ROI analysis from marketing campaigns are reported back to the business.
8. Ensure the appropriate branding and brand messages are used in campaigns
9. Ensure user data is captured in line with our CRM and data management strategies and that the storage and use of it complies with Data Protection laws.
10. Maintaining excellence in digital media and future technology market understanding
11. Working at all times within company policy frameworks.
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